Founder’s Brewing - Hop into easy

From Studio:
Taking inspiration from the iconic All Day IPA can and its beloved woody mascot, we brought the spirit of endless adventure to life through a vibrant 2D animated world. Set against a backdrop of citrus-infused landscapes, we followed a cast of friends on an All Day Journey —a playful, flavor-forward ride through forests, streams, and scenic getaways.

My role:
I was brought on board by lovely folks at Warm n Fuzzy, to help out with character animation. It was my first time working on animation for a beer brand and it was plenty of fun.
I was responsible for animating characters, so they blend in well with cel animated characters. I animated people from 00:10 to 00:13 (pool scene), folks from 00:16 to 00:19 and then every character except 3 cel-animated ones (waving to each other from 00:19 to 00:22). I also came up with animation of water on the lake.

Full credits:
Studio: Warm n Fuzzy
Executive Creative Director: Andrew Jerez
Creative Director/ Illustrator/ Animator: Uli Streckenbach
Head of Production: Chris Grey
Illustration/ Motion Designer: Yura Seo
Animator: Mac Wojcik
Illustrator / Cel artist: Vicente Martinez
Composer: Yuta Endo